Your instinct can make you behave in different ways. Whether we act on them or not is something else. After over 12 years of marketing experience, ie instinct comes from acting on something because that moment came when it just felt right.

With the connection to the name of founder Callie James, the name signifies passion, experience, and loyalty. It also has a significant link with always having to spell her name out, with the emphasis on the ‘ie’. That’s another story! 

As a team, we pride ourselves on bringing a fresh perspective to each and every one of our clients. Whether we are working with you on a one-off project or as regularly as two days a week, it is about finding the best solution for the business and the task at hand.

We strongly believe that there’s no merit in a ‘one-size-fits-all’ approach. Our marketing methods are innovative and always anticipate the intent of your customers.

We start with you

It is vital to get a detailed understanding of your product or service; your business challenges and goals; your target audience and your
competitive landscape.

Once we’re under the skin of your situation, we work together to agree a strategy, a timeline and a creative brief which will deliver on your objectives. Then, we will create a solution that will exceed
your expectations.

Creating a partnership

Flexibility is the key.

Our client’s value working with a team that meets their needs. So, although we have our best-practice approach, we do understand that sometimes it’s a case of all-hands-on-deck!

We’re here to support you. If it’s last minute, out of the blue, or feels seemingly impossible, just pick up the phone. We’ve done it before, we can do it again and you’ll be amazed by what we can achieve.

The final look

In our experience, it’s the result of great relationships.

The more we talk, the more we get together, the better we understand each other. Understanding creates confidence and confidence is the starting pistol for creativity.

We want to help you achieve head turning campaigns, create social storms, become award winners, that all ultimately raise profiles, drive traffic and create noise.