



Your instinct can make you behave in different ways. Whether we act on them or not is something else. After over 12 years of marketing experience, ie instinct comes from acting on something because that moment came when it just felt right.
With the connection to the name of founder Callie James, the name signifies passion, experience, and loyalty. It also has a small link with always having to spell her name out, with emphasis on the ‘ie’. But that’s another story.
We pride ourselves on bringing a fresh perspective to each and every one of our clients. Whether we are working with you on a one-off project or as regularly as two days a week, it is about finding the best solution for the business and the task in hand.
We strongly believe that there’s no merit in a ‘one-size-fits-all’ approach. Our marketing methods are innovative and always anticipate the intent of your customers.
We start with you
It is vital to get a detailed understanding of your product or service; your business challenges and goals; your target audience and your competitive landscape.
Once we’re under the skin of your situation, we work together to agree a strategy, a timeline and a creative brief which will deliver on your objectives. Then, we will create a solution that will exceed your expectations.
