Last year gave every business a run for their money, and in a year where the entire world is bouncing back from COVID-19, it is important to make sure you find a winning marketing strategy before your competitors get an edge.
If there’s something everybody can agree on when it comes to 2020, it’s that the world made sure to put everything online. It is safe to assume that if you haven’t turned your attention to your online presence by now, you are falling behind where you could be.
As 2021 ramps up, here are seven essential tips to build a digital foundation on which to grow from.
Make Sure Google knows you exist
Something that is frequently overlooked by many business owners is the simple, yet powerful task of submitting an XML sitemap to Google. While Google (and other search engines) is able to find your website without your help, submitting a sitemap takes minimal effort and helps search engines efficiently crawl your important site files and content.
Think of it as if you were emphasising the important parts of your CV to a potential employer. Basically, think of it as your cover letter to accompany your CV. Although they may get around to reading your entire CV, showing them which parts to pay special attention to helps them get a view of who you are, what is important to you, and ‘rank’ you accordingly.
Submitting an XML sitemap can be done through Google Search Console (GSC). Yahoo and Bing both provide their own tools for sitemap submission as well. Before submitting, make sure the areas of your site that you want available in search results are included, and that areas you do not want crawled are marked as noindex.
Site is responsive on all screen sizes
Starting in September of last year, Google switched to mobile-first indexing for all websites. This means that when it comes to search rankings, Google only crawls and assesses the mobile version of your site.
Now is the perfect time to ensure that your website is mobile responsive. This means that not only does your website work on a mobile phone, but that the entire mobile phone experience is set up to uniquely cater to mobile users. The menu should be easy to find and use, and users should not have to zoom in and out to navigate/read your content, among other mobile best practices.
Although it is not used for ranking your site, in order to provide a high-quality user experience, it is important to optimise your website for other screen sizes as well. Make sure your site is usable on various sizes of tablets and small laptops.
Content is the king of your website
“Content is King” is a time-tested and reliable rule of thumb to live by when it comes to optimising your website for search engine ranking algorithms.
Think about it: without content, there is nothing to tell Google who you are or what you do.
At the same time, it is important that the content on your site has a good balance of quality and quantity. The days of ‘keyword stuffing’ to gain positions on search engine results pages are long gone. Instead, it is key to focus on content that accurately describes your business and what you have expertise in. Combining honest depictions of your business with strategic keyword research (more on that below) should naturally demonstrate who you are and help search engines to rank you for relevant search queries.
Opt for effective on-page SEO
There are almost too many SEO best practices to count or list out, but at the minimum, it is important to know who your target users are, what they are searching for, and what the intent behind their search is. If someone intends to use your services, visit your location, schedule an appointment, or simply learn more about you, which keywords will they type into a search bar to connect with you? Answering this question is a crucial starting point to effective SEO.
After answering this question and conducting sufficient keyword research, make sure each page and post that is indexing on your site has an intentional page title and meta description containing relevant keywords. Optimizing your meta data, along with incorporating your keywords naturally into your site content, will give you a good starting foundation of SEO to build from.
Frequently remind Google of your relevance with fresh content
Simply publishing content to your site and keeping it there is not a sustainable way to improve your search engine rankings. Google gives more weight to and rewards sites that frequently publish new content that demonstrates expertise, authority, and trustworthiness (EAT). Many businesses seek to accomplish this by creating original content in the form of blog posts or industry articles that help search engines to pinpoint your expertise and who you are as a company.
Focus on and prioritize important goals
It’s hard to effectively grow a business when you’re trying to do too many things at once. As you set out to begin improving your website and digital marketing strategy for the year, be sure you have defined your goals.
These larger business goals should be reflected in your website, digital marketing, and SEO strategy. Give more attention to those areas of your online presence; you may consider adding more high-quality content to particular service pages that you want to get more traffic, or perhaps you will decide to create a social media campaign to highlight a particular service.
If you’re looking for support with your website and marketing strategy, get in touch, we are here to support you with all things marketing!
It’s time to introduce you to yet another brand new client.
This time around we’re saying hello to Flintshire Learning for Recovery & Wellbeing.
They are an organisation that helps organise activities and courses for the community of Flintshire. Through these free sessions, it helps support peoples wellbeing while meeting new friends, developing confidence, and learning new skills.
As with all new clients, we like to give them an introduction on who they are and what ie instinct are going to get up to!
Who are Flintshire Learning for Recovery and Wellbeing?
Learning and connecting with others are important factors in achieving and maintaining wellbeing in our lives. FLRW work with many local organisations to have a calendar packed full of various activities and courses for the people of Flintshire to get involved in. All of the activities and courses listed with their brochure (print & digital) are designed to help people improve their wellbeing whilst meeting new friends, developing confidence and learning new skills.
These activities/courses are free to attend for people who live in Flintshire and are affected by Mental Health issues and are struggling with their wellbeing. This also includes people who are in caring roles.
The activities are provided by Flintshire Learning Partnership, made up of Advocacy Services North East Wales, Flintshire County Council. Some of the organisations included with this partnership are Unllais, Flintshire County Council, CAN – Together for mental health, North East Wales Mind, Coleg Cambria, The Denbigh Workshop, Deeside Community Trust, Advocacy Services North East Wales, Flintshire Local Voluntary Council, KIM Inspire and AURA Leisure & Libraries.
What we will be doing?
When FLRW approached us we were during the time of a national lockdown, their only online presence was their website and they urgently needed to provide support to the people of Flintshire through other online channels.
After having a meeting with FLWR to talk through ideas and plans to create a stronger online identity, we immediately identified which social profiles were required for their target audience.
Work has been carried out to create a Facebook Business Page along with a Twitter profile.
We have focused on the presentation of their organisation as well as appealing to their target audience.
Going forward, FLWR is on a social media management package retainer, meaning every month we will create content, schedule, monitor and report on their social profiles. One of the main aims for both ie instinct and FLWR is creating an area that aids the user’s journey and quickly informs them of what’s available to them.
To help with this, the social media content will consist of a mixture of CTA’s and wellbeing messages. The content will be a mixture of branded designs along with imagery from the activities. This will enable us to create brand consistency as well as relatable, comforting content for their end users.
Be sure to keep up with the ie insights and all of our socials so you don’t miss out on any updates!
Right now, the majority of your inbox will be made up of your favourite brands reaching out to you, seeing if they can tempt you to dabble in their services once more.
Nine times out of ten, we’re not even mad about it. Especially, when these emails grab our attention and get us feeling something.
This is the fine line that exists between great email marketing and emails that get swiped straight into the bin.
Let’s take a look a bit further into what email marketing is all about…
Whether you’re a customer or a business, no one likes to feel like they’re trying to be sold something.They want to feel that agency and relax in the knowledge that it’s their choice. But there’s definitely nothing wrong with giving your customers a little nudge in the right direction every now and then. You’ve just gotta have the magic touch.
So, if you’re a business owner thinking, ‘How am I meant to smash email marketing and reap all those lovely benefits like increasing traffic and boosted conversion rates?’ Here are some of our favourite brands currently smashing their email marketing.
Of course, we had to mention ASOS, what AREN’T they smashing at the moment? Whether it’s their ability to stay on top of trends or dishing out engaging content across their social media channels, they’re simply killing it.
When it comes to their email marketing, ASOS keeps it cool and casual – appealing to their young, millennial/gen z audience.
They’re constantly dishing out themed promotions, sending their contacts exclusive offers, utilising current events, emojis and cool, on-brand designs and graphics AND they use just the right amount of CTAs to lead their readers right back to the website or app.
They know exactly what their targeted demographic want to see, and they’ve learnt how to grab their attention with fun and quirky subject lines and email snippets. We love you ASOS.
Bloom & Wild
Bloom & Wild sells beautiful, in-season flowers online, as well as a monthly subscription service that delivers fresh flowers straight to your door on a monthly basis. As well as having a great name, B&W have a really unique approach to email marketing – one that works!
As well as encompassing all the right attributes that make email marketing great, i.e engaging subject lines, lots of images, on-brand designs, fonts, logos and plenty of CTA links, for those who have entrusted them with their email, they send out more personal forms of marketing.
These more personal emails come straight from their Customer Experience Manager and are addressed as if it was a normal, informal email between friends.
They address you with your name, let you know exactly who the email is coming from, speak in first person so you know it’s coming straight from the sender and even throw in some polite ‘how are you’s’ and ‘enjoy the rest of your day’s’. And, this is all wrapped around interesting company news or great active discounts. This not only appeals to their target market but also makes customers feel seen, heard and excited to receive exclusive offers. And, there’s nothing more key than exclusivity when trying to market your products to willing customers.
Beauty Bay is an online make-up and beauty retailer who are known for their out-there approach when it comes to marketing. They love using fun colours, graphics and product imagery and really have their finger on the pulse when it comes to latest trends and influencer marketing.
To add to their list, they’re amazing at email marketing! Sprinkling your inbox with loud and proud capitalised subject lines and plenty of emojis, Beauty Bay really knows how to stand out amongst the rest of your emails. They also aren’t shy of using your name, your activity on their site and your abandoned carts to create personalised marketing that’s going to reach out to you and you only.
Photobox are a photo printing company that allows you to send off for your own photos to be printed, whether that be in picture form or, for special occasions, on items such as books, bags, puzzles and other gifts.
We’re giving Photobox a shout out for email marketing as it’s clear that they have their customers at the forefront of their mind, especially when it comes to certain annual events.
Many of us are used to the flurry of marketing emails when it comes to days like Mother’s Day & Father’s Day. But have we ever stopped to think about those of us who might not what to be reminded that this day is coming up?
Photobox, along with other forward-thinking brands, sends out an email to their customers giving them the option to opt-out of Father’s Day/Mother’s Day emails. Just with one simple click, it’ll make Photobox aware not to send anything over to this specific customer in an attempt to make quite a hard time for their customer, a little easier.
Now that is amazing customer service AND a great use of email marketing that will bring customers back to you again and again.
Are you feeling inspired?
Would you like to send an email campaign? What unforgettable email marketing have you received? Let us know on our social pages, send us a DM.
If you’re an Insta-lover like we are, you’ll know that likes play a pretty important part in showing content’s popularity and demonstrating audience engagement.
The amount of likes your Instagram post gets is often seen as a reflection of your account’s popularity, the number of followers you have, the use of hashtags and of course, the quality of the post.
They have also acted as the foundation to what we now know as ‘influencer culture’ which involves popular Instagram users/celebrities using likes and audience engagement to work with brands, earn a profit and sometimes a living.
Likes as a visual representation of engagement and online popularity have also become a great way to further spread awareness of your brand, widen your audience and urge others to get also get involved.
So yes, likes and proof of audience engagement play a key role in social media, social media marketing and the monitoring of your online performance. But what if we told you that relying on Insta-likes just won’t cut it anymore?
In 2021, business accounts and your favourite influencers want you to engage in other ways. Here’s the lowdown…
As a social platform, Instagram aims to optimise your experience and make sure that your feed is personalised and unique to you – showing you what it thinks will interest you most and what you would want to see.
It curates this feed using a variety of engagement metrics; collecting data from the posts overall performance amongst its audience, and then presenting you with the best of the best.
Instagram likes to keep tabs on the success of posts so it knows what to show users and others like them. We once used to measure the success of Instagram content solely on likes, but as a social media marketer wanting to improve presence and audience engagement, that isn’t where your focus should lie.
Instagram is programmed to push certain posts depending on the reactions from the audience. Likes are a very momentary reaction from the user. One that shows that they enjoyed the content at face value, but it doesn’t really show the quality of the post. In the last few years, Instagram has even been working hard to find ways of hiding the number of likes, and have successfully done so in Canada, Australia and Ireland.
Saves and Resharing on the other hand show Instagram that the content is so good that users are wanting to revisit it and share it with their friends.
If you’re unfamiliar with what sharing is on Instagram, quickly open your feed and avert your eyes to the bottom right corner of the post. See that little icon that looks like a flag/bookmark? Tap that and the post is stored away in your own Saved folder that can be accessed via your profile.
Once Instagram recognises that certain posts are ranking in these saves and shares, they’re going to want to show it to other users and include it in other feeds.
With this said, social media markers and influencers alike need to shift their focus from creating likeable content to content that their audience will want to share and most importantly, save for later.
What makes savable content on Instagram?
Now we know that urging our audience to save posts is the best way to improve engagement and further boost our online presence, how can we make sure that our content is worthy of saving?
1. Utilise Infographics
Posting images that include lots of interesting text, images and graphs will urge your audience to bookmark that information for later.
2. Write fuller captions/Microblogging
Short, snappy Instagram captions are a thing of the past! Micro-blogging or writing fuller, more enriched captions packed with vital information will mean people will want to pop it in their saved folder to return to it later.
3. Include stats, quotes and vital information
Be a source of reference for your audience with industry-related states, quotes and information and they’ll always want to keep your posts on file and share them with other like-minded individuals.
4. Evergreen content
Evergreen content is content that will always remain truthful and useful no matter what. Posting evergreen content relating to your audience and industry will provide great content that will always be good to have on hand.
What do you think – will you be adapting your social media strategy to encourage this new form of engagement? Let us know!
And in the meantime, if you’re in need of some help creating savable and sharable content for your social platforms, get in touch.
We have truly landed on a gem here. We are delighted to say we are supporting Iain Tyrrell with his brand identity and digital marketing channels.
Iain Tyrrell is one of the world’s foremost classic car experts, respected technical authority, restorer and historian. Iain is also an accomplished creative performing artist. Over the last 12 months, Iain Tyrrell has captured global attention, which has led him to appreciate the need to update his branding and online presence.
Following a fantastic meeting, Iain said himself, he knew not only was it was the right time but we were the right company to be working with.
Who is Iain Tyrrell?
Virtually anyone involved with the world of classic cars will be familiar with Iain’s name, the depth of his knowledge of the classic car industry and the exceptional quality of his work. He is the quintessential classic car expert, and is now a ‘go-to’ reference for some of the world’s most coveted car manufacturers.
One of Iain’s calling cards in recent times has been the unearthing and authentication of ‘the’ iconic Lamborghini Miura from the 1969 classic film The Italian Job.
Iain also has a passion for performing arts which stretches all the way back to 1979 when he started out doing amateur dramatics.
No stranger to high profile performances, Iain was once contracted to sing with American jazz legend Ben Tucker and his band in the U.S. Ben’s band accompanied Iain at venues in the Southern U.S. and live on NBC TV.
After unearthing ‘the Italian Job Miura’ in 2015, as a bit of mischief Iain returned to the studio with his friend, blues guitarist and composer Steve Wright, and they recorded their own version of the song that is forever linked with the car; On Days Like These. All Iain’s and Steve’s proceeds from this recording go to charity. Downloads are available from iTunes, Amazon music and Spotify.
What will ie instinct do?
We will be working with Iain to create a clear brand identity by exploring the existing branding and bringing in modern elements for the various services and interests involved within the business.
It is vital there is consistency throughout the various marketing platforms such as social media and digital marketing channels.
The branding activity will include creating social media designs that identity instantly as Iain Tyrell and showcase his full array of services and interests.
Following on from this, we will create a new website design and development which will ensure there is a distinctive, high-quality feel to compliment the service offering from Iain Tyrrell. Alongside making sure that the new Iain Tyrell website is designed and developed with the user in mind, we will also be focusing on creating a space that informs the user on the variety and personality that you can expect from Iain.
We can’t wait to get started on this project! Be sure to keep up with the ie insights and all of our socials so you don’t miss out on any updates!
Review platforms can divide opinions – some see them as positive, a tool that allows a business to receive feedback from customers to improve performance or to be recognised for their good work, while others view them as potentially damaging and often unfairly given by disgruntled customers or competitors.
For any company that exists in the digital space, online reviews are critically important when it comes to winning business and maintaining a positive reputation.
Did you know that Google now includes your business’ review standings on Google searches? Now it’s easy to see why that online reputation is as important as ever.
Whatever your opinion, it’s important to know how to handle them to protect your reputation or to maximise the positive benefits.
Here we outline some top tips and best practice for managing and handling online reviews.
Keeping on top of reviews
To keep on top of review submissions, it’s a good idea to check the various sites that your business is listed on every few days. Replying to 5-star reviews is just as important as replying to 1-star reviews – let your customers know that you appreciate their feedback and use the channel to build relationships.
Updating your business information
On review platforms such as Google and Tripadvisor, you can also add extra information about your business and keep the information accurate and up to date, such as opening times, news and imagery.
Also, you probably have keywords in mind for your business, but that doesn’t mean the words and phrases you associate with your company are the same ones that your customers would use. By reading reviews, you can tap into the words and phrases most commonly used by your consumers and fine tune the keywords you use in your SEO campaigns accordingly.
Maintaining quality in replies
Replies should always be kept consistent, in line with your brand and use the same tone across all review sites. Where relevant, you may also want to sign off a response with the business owner’s name to make it more personal.
Dealing with negative reviews
There are many different approaches that can be taken when responding to negative reviews, largely depending on your brand and how you would like to be perceived. Rather than publicly call out a reviewer you don’t believe it’s fair, we’d advise to take it away from the site and offer to discuss further via email or on the phone. Washing your dirty linen in public is rarely good for a business and can even cause greater reputational damage with an online argument. Take it offline and if possible, engage in a one-on-one conversation with the reviewer before deciding on how best to respond.
Overall, we’d always advise that businesses address negative reviews, so you can be seen to be proactive – even if you don’t agree with the reviewer’s side of the story. In this digital age we live in, all eyes are on your business, so it’s important to make a good impression as review sites are often visited by potential new customers.
When dealing with a fabricated review, depending on the platform, you can usually contest it and have it taken down. In more serious cases, for example, if a customer has been asked to leave your establishment and left a bad review to punish the business, we’ve successfully worked with the platforms in removing defamatory and unfair reviews.
Using reviews as part of your Social Media Strategy
Sharing positive reviews on your social media channels is a great way to showcase what your business has to offer, whether it’s to current followers or new customers who have just discovered you.
Sharing positive Instagram story content from customers is a perfect way to illustrate what other customers think of their experiences and also provides fresh new imagery for your social channels. This type of content is just as important as a review on Tripadvisor or Google, so it’s definitely worth keeping an eye on your social media activity and opportunities.
“Callie and her team designed new branding as well as a brand new website for our business Jones & Graham Accountants Ltd. They made the process so easy for us and also ensured that the switch over was made as smoothly as possible. We would have no hesitation in recommending ie instinct to anyone wanting to refresh their branding or build a new website for their business.”
Emyr Jones | Jones & Graham Accountants Ltd
We have created a bespoke website which editable components to ensure a more sophisticated and integrated digital solution. Not only for better customer experience but also for operational efficiency when Jones & Graham wish to add future content to the website. Our focus was ensuring that the style met the quality and style you can expect to receive as a customer of Jones & Graham.
It has been a pleasure working with Emyr and the team at Jones & Graham Accountants over the last few months.
Content has a long list of uses and benefits on your website.
From demonstrating your unique brand voice, to informing your customers and generating leads, powerful content can spark exciting results for your business.
That said, one of content’s main roles lies within SEO and how it helps your website climb the ranks of search engines through the application of researched keywords and website validity.
How can you make sure that your content is hitting every target for your SEO strategy? Here are some of our top tips to make sure your content is SEO ready and actively bringing in results.
Create a list of targeted keywords that are identified as common words and phrases used by your target audience to reach pages relating to your industry. Put yourself in the shoes of your audience and think of all the words they might type to find you or your business.
Armed with these keywords, you can effortlessly integrate them into your content in order to ensure that it’s being noticed by search engines and presented to your clients who are searching for your business or services.
Identify points of interest
For each industry out there, there will be a handful of topics that directly link, or can be adapted to your sector. These topics can be used as the base of your content so Google can recognise that your website links to not only your main industry but these other related topics; allowing for a wider audience and making sure you cover all possible bases.
By recognising what relates to your business, you can create content that expands upon popular topics to ensure that you stay on brand and that your website is appearing in search engines to your target clients.
Identify the content’s purpose
With blog posts, the world is your oyster – you can write just about anything! For SEO, it’s best that you narrow down the purpose of your post.
Many online users take to the internet to solve a query or ask a question and your content should take advantage of that. From ‘How-to’s’, and ‘Guides’ to ‘Top Recommended’ and ‘Cheapest and Best’ – titles including these indicators not only clearly demonstrate to the user what they can expect after clicking, but tell Google that they are the best solutions to the searcher’s question.
Optimise meta-titles and descriptions
To further entice your targeted audience, every aspect of your content should be adapted to do so, including its meta-title and description.
Not only can this be an excuse to use your targeted keywords, but to deploy engaging and enticing phrases that peaks interest and gets people clicking. And of course, the more people click, the high it moves up the ranks within SERPs.
Excessive word count tends to have a bad rep, and businesses tend to think the shorter the content the better. But nine times out of ten, this couldn’t be further from the truth!
Amongst SEO, long content is found to produce higher search rankings and seems to dominate the top positions within SERPs. So, when it comes to your content, when necessary of course, don’t be afraid to explore your topic in detail and give Google as much content as possible to help your business climb the rankings.
A great marketing strategy is comprised of many things; from the right research, the right tactics through to the right team, carefully constructing your strategy takes a significant amount of thought.
One of the main downfalls for many businesses developing their marketing strategy is understanding what should go into it to ensure it is taken from concept to execution and beyond.
Well, we’re here to help. We have compiled six of the most essential things that we believe you’ll need to ensure your digital strategy is a success.
All great marketing starts with a great website and achieving this is no mean feat. It should be visually engaging, detail your products or services effectively, be fast, easily navigable, optimised, updated regularly, the list goes on. Get your website right, however, and you have the potential to set your business apart from your competitors.
No matter what your business does, social media must play an integral role in your digital marketing strategy. Obviously not all platforms will be relevant to your business; you wouldn’t, for example, normally see an accountant posting on Pinterest, but implemented in the right way and social media can have an astounding impact on your marketing’s overall success.
The term content can cover a wide range of things, from articles to infographics, whitepapers to video, producing and sharing great content with your target audience is key to gaining their attention and ultimately ensuring they engage with your business. A great content plan will entertain, inform and highlight your business to be a leader in your industry.
Search engines have changed the way that people gather information. One of the first things any of us is likely to do when searching for a new product or service is to Google it, therefore you want your business to be one of the first names that pops up for their query. Investing in SEO is essential in achieving these high rankings.
Your digital marketing strategy should be a live document, it will need to evolve and adapt depending on the shape of the landscape and the results you achieve. Your analytics should inform your ongoing strategy; what went well, what didn’t, what areas require improvement?
Whether this relates to tools or a marketing agency, finding the right support for various areas of your marketing is a great way to take it to the next level. For ie instinct, we have seen the huge impact that our services can have on businesses, both with their own in-house team and without. We provide that much-needed skill set that is often crucial to a well-rounded strategy.
If you’re looking for support with your marketing strategy, get in touch, we are here support you with all things marketing!
Social Media is one of the most important aspects of Digital Marketing.
It provides incredible benefits that help reach millions of customers worldwide. And, if you are not applying this profitable source to your marketing strategy, you are missing out on an incredible marketing opportunity. Social Media makes it easy to spread the word about your business, product or service offering to your target audience, all with either no or relatively low costs.
Social Media Marketing requires both strategy and creativity.
While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
Plus, its benefits extend far beyond increasing sales.
Improve Brand Awareness
Social media is one of the most profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with regular use, it can also produce a wide audience for your business in no time.
For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. If you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little time and money, you can significantly increase your conversion rates and ultimately get a return on investment that you primarily invested.
Engage with your customers
Social media is a fantastic method of engaging and interacting with customers.
The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one of the ways to win their attention and convey your brand message, products and services to them.
Therefore, your business will reach a greater audience and benefit from the increased awareness.
Improve Brand Loyalty
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more likely to increase customer retention and customer loyalty. It is essential to engage with your customers and start developing a relationship with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.
Social media plays a vital role in networking as it one of the main communication platforms with your audience. With the help of these platforms, creating a voice for your company is important in improving the overall brand identity. Customers appreciate the fact that when they post comments on your page, they receive a reaction and/or a modified reply rather than a generic automated message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.
In order for your business to become more authoritative within its industry, brand loyalty and customer satisfaction are key. It all comes down to communication.
When customers see your company posting on social media, especially engaging through replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once there are a few satisfied customers, who are vocal about their positive experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
Increase Website Trafffic
By sharing your content on social media, you are giving users a reason to click through to your website. The more quality content you share on your social accounts, with the relevant CTA, the more direct inbound traffic you will generate whilst making conversion opportunities.