Content has a long list of uses and benefits on your website.
From demonstrating your unique brand voice, to informing your customers and generating leads, powerful content can spark exciting results for your business.
That said, one of content’s main roles lies within SEO and how it helps your website climb the ranks of search engines through the application of researched keywords and website validity.
How can you make sure that your content is hitting every target for your SEO strategy? Here are some of our top tips to make sure your content is SEO ready and actively bringing in results.
Create a list of targeted keywords that are identified as common words and phrases used by your target audience to reach pages relating to your industry. Put yourself in the shoes of your audience and think of all the words they might type to find you or your business.
Armed with these keywords, you can effortlessly integrate them into your content in order to ensure that it’s being noticed by search engines and presented to your clients who are searching for your business or services.
Identify points of interest
For each industry out there, there will be a handful of topics that directly link, or can be adapted to your sector. These topics can be used as the base of your content so Google can recognise that your website links to not only your main industry but these other related topics; allowing for a wider audience and making sure you cover all possible bases.
By recognising what relates to your business, you can create content that expands upon popular topics to ensure that you stay on brand and that your website is appearing in search engines to your target clients.
Identify the content’s purpose
With blog posts, the world is your oyster – you can write just about anything! For SEO, it’s best that you narrow down the purpose of your post.
Many online users take to the internet to solve a query or ask a question and your content should take advantage of that. From ‘How-to’s’, and ‘Guides’ to ‘Top Recommended’ and ‘Cheapest and Best’ – titles including these indicators not only clearly demonstrate to the user what they can expect after clicking, but tell Google that they are the best solutions to the searcher’s question.
Optimise meta-titles and descriptions
To further entice your targeted audience, every aspect of your content should be adapted to do so, including its meta-title and description.
Not only can this be an excuse to use your targeted keywords, but to deploy engaging and enticing phrases that peaks interest and gets people clicking. And of course, the more people click, the high it moves up the ranks within SERPs.
Excessive word count tends to have a bad rep, and businesses tend to think the shorter the content the better. But nine times out of ten, this couldn’t be further from the truth!
Amongst SEO, long content is found to produce higher search rankings and seems to dominate the top positions within SERPs. So, when it comes to your content, when necessary of course, don’t be afraid to explore your topic in detail and give Google as much content as possible to help your business climb the rankings.