Social Media is one of the most important aspects of Digital Marketing.
It provides incredible benefits that help reach millions of customers worldwide. And, if you are not applying this profitable source to your marketing strategy, you are missing out on an incredible marketing opportunity. Social Media makes it easy to spread the word about your business, product or service offering to your target audience, all with either no or relatively low costs.
Social Media Marketing requires both strategy and creativity.
While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
Plus, its benefits extend far beyond increasing sales.
Improve Brand Awareness
Social media is one of the most profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with regular use, it can also produce a wide audience for your business in no time.
For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. If you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little time and money, you can significantly increase your conversion rates and ultimately get a return on investment that you primarily invested.
Engage with your customers
Social media is a fantastic method of engaging and interacting with customers.
The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one of the ways to win their attention and convey your brand message, products and services to them.
Therefore, your business will reach a greater audience and benefit from the increased awareness.
Improve Brand Loyalty
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more likely to increase customer retention and customer loyalty. It is essential to engage with your customers and start developing a relationship with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.
Social media plays a vital role in networking as it one of the main communication platforms with your audience. With the help of these platforms, creating a voice for your company is important in improving the overall brand identity. Customers appreciate the fact that when they post comments on your page, they receive a reaction and/or a modified reply rather than a generic automated message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.
In order for your business to become more authoritative within its industry, brand loyalty and customer satisfaction are key. It all comes down to communication.
When customers see your company posting on social media, especially engaging through replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once there are a few satisfied customers, who are vocal about their positive experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
Increase Website Trafffic
By sharing your content on social media, you are giving users a reason to click through to your website. The more quality content you share on your social accounts, with the relevant CTA, the more direct inbound traffic you will generate whilst making conversion opportunities.